AI! ChatGPT! Language models! These are the hot new buzzwords that have taken over the world over the last year. While some people claim that the onset of artificial intelligence is going to kill us all, those individuals may just be a little too obsessed with sci-fi movies from the 90s. The truth is, AI such as ChatGPT is not the end of the world nor will it replace human jobs (any time soon). Instead, it is an incredible tool that can be utilised for a variety of purposes. In this article, I will focus on its use in marketing, highlighting some key ways that you can use it to promote your business. And no, this blog wasn’t written by AI, I promise.

Decoding Artificial Intelligence

AI can mean a lot of different things to different people. When I use the term AI (or artificial intelligence) in this article, I am not referring to robots with emotions. Instead, in this context, AI is human intelligence simulated through a computer program. The most popular form of this is ChatGPT. ChatGPT is a chatbot that mimics human conversation thanks to its complex algorithm. You can ask it almost any question and it will give a lengthy response within seconds. 

But ChatGPT is more than just a search engine, it is able to communicate as a human would. It can write long-form content, summarise paragraphs and even conduct research on very specific topics. Pulling data from across the internet, this form of AI is breathtaking and revolutionary. While it may not be sentient, it could very easily trick someone into thinking that it is. At this point, I hope that you aren’t wondering if ChatGPT will be your boyfriend/girlfriend. Please, you really aren’t their type anyway.

A Tool Rather Than a Replacement

Many fear that AI will replace certain jobs in the future. Those within the advertising industry have wondered if business owners will choose to save money by picking artificial intelligence over a human. Personally, I don’t think so. I believe that there is a human element that technology will never be able to imitate. Then again, I am a writer, and ChatGPT is pretty damn good at creating text already, so maybe I am a little biased.

Okay, enough about my anxiety related to job security, let’s discuss how you can use artificial intelligence to upgrade your marketing. When seen as a tool, ChatGPT will absolutely rock your world. Within a few minutes, it will provide you with valuable information that you can use to optimise your marketing plan. 
  • For starters, it can be used to help you come up with ideas for your content schedule. Struggling to come up with topics for your social media posts? ChatGPT will easily provide you with some relevant text that you can use as a starting point.
  • In fact, you can even skip the idea phase and receive quality content from ChatGPT. You may need to edit a few things here and there but AI is very useful if you are putting together an email newsletter for example.
  • If you have a website, ChatGPT can assist you with keyword analysis and research. In no time, your SEO campaign will be strengthened through the use of AI.
  • Beyond everything, ChatGPT can simply be used as a platform for brainstorming. Talk to it like a coworker and will probably come up with new avenues for marketing in no time. If I’m honest, ChatGPT can hold a conversation better than most people anyway.
Still worried about artificial intelligence ending humanity? If the answer is yes, perhaps that's a topic that you should bring up at your next therapy session. However, I hope that this discussion has opened your eyes to the amazing possibilities available through AI like ChatGPT. When used the right way, chatbots are an amazing weapon in the arsenal of anyone looking to market their business.

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