When someone is looking for a product or service, they will likely first get some bad advice from a family member, before reaching the obvious destination, Google. While SEO can help you improve your ranking for certain keywords, the only way to guarantee that you show up is by investing in Google Ads. As the title of the article suggests, here are 5 pieces of advice that you can use if you wish to set up a successful Google Ads campaign.

1. Conduct Keyword Research 
Using tools such as Google Keyword Planner is an essential step in optimising your ad campaign. Conducting thorough keyword research allows you to identify relevant keywords that will perform highly for your target audience.

2. Apply Negative Keywords
In order to prevent your ads from showing up for outdated or low-performing keywords, it's vital that you regularly apply negative keywords to your campaign. By refining your targeting, you avoid wasting ad spend on irrelevant clicks.

3. Optimise Ad Copy 
When creating your ads, always ensure that the ad copy is relevant to your targeted keywords. An improved quality score, better placement and lower costs are just a few of the benefits that come with optimised ad copy.

4. Implement Ad Extensions
Ad extensions such as sitelinks and structured snippets can play an important role in encouraging clicks. Often able to improve ad visibility, these extensions are a valuable tool to take advantage of.

5. Utilise Conversion Tracking 
If you wish to succeed in the ad space, we recommend that you measure the effectiveness of your campaigns with conversion tracking. Analysing this data will help you understand which campaigns, keywords and ads are driving the most valuable actions.

The truth is that optimising your Google Ads campaign won’t always be easy. While there may be times that you want to bash your head against a wall, we recommend you take care of your cranial health and take a step back. Remember, every enhancement you make is another step closer to success. 

Learn about our Google Ads solutions: https://www.amplify360.co.za/google-ads